It is nice that the Telegraph has reminded the great unwashed about our Easter stunt for Thornton’s last year and the effect that it has had on the recent sales figures.
http://www.telegraph.co.uk/money/
Thornton’s pockets sweet sales
While high street consumers have been reluctant to delve into their pockets of late, Thornton’s has proved they still indulge a sweet tooth. The chocolate specialist has reported a 1.2pc rise in like-for-like sales for the 14 weeks to mid-January, compared to the same period last year – and an overall sales growth of 7.6pc.The latest figures cap a welcome turnaround for the former family-owned confectioner, which has in recent years issued a string of profit warnings. A resurgent comeback was helped last Easter by a publicity stunt which involved unveiling a pure chocolate edible billboard in London’s bustling Covent Garden.
http://www.telegraph.co.uk/money/